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Digitaldekararusalespromotionkiso Sendenkaigimarketinngse

 
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MessagePosté le: Dim 9 Juil - 03:51 (2017)    Sujet du message: Digitaldekararusalespromotionkiso Sendenkaigimarketinngse Répondre en citant


digitaldekararusalespromotionkiso sendenkaigimarketinngsensho (Japanese Edition)
by hansokukaigi



->->->->DOWNLOAD BOOK digitaldekararusalespromotionkiso sendenkaigimarketinngsensho (Japanese Edition)


この1冊で現代のセールスプロモーションの基礎と最先端がわかる!

生活者の購買導線が可視化され、データ化される時代における
セールスプロモーションのあり方をまとめ、
売りの現場に必要な基礎知識と情報を体系化した
新しい時代のセールスプロモーションの教科書です!


【目次】

はじめに セールスプロモーションはデジタルでどう変わるか
第1章 セールスプロモーションとはなにか?:その役割、特徴、効果
第2章 セールスプロモーションの企画立案戦略
第3章 流通・小売のセールスプロモーションを知る(関連概念と理論の整理)
第4章 デジタル時代のセールスプロモーション事例:サントリー「角瓶」
第5章 売り場づくりのノウハウ
第6章 SPの効果測定(成果の指標と効果予測)
第7章 デジタルで販促手法はどのように変化したか
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MessagePosté le: Dim 9 Juil - 03:51 (2017)    Sujet du message: Publicité

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